We Grow Businesses

Hiring and Firing

Francis Hooke — Thu, 23 Jul 2020 16:13:11 +0000

Having the right people in your business can make it. Having the wrong people in your business can break it. This client has successfully hired high-performers into each of the main functions in their business - which we think largely explains the excellent financial performance. They have made hiring mistakes - but these have been dealt with quickly and damage has been limited.

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Scalable Routes to Market

Francis Hooke — Wed, 22 Jul 2020 11:49:01 +0000

In this example, our client found a reliable route to market, and then scaled. As evidence was gathered proving that the route to market worked, our client bravely invested more time and money and quickly generated some great results.

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Land and Expand

Francis Hooke — Tue, 21 Jul 2020 19:00:00 +0000

This is a really interesting case study that demonstrates how much can be achieved by growing the value of your relationship with one customer.

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What Is Business Strategy?

Francis Hooke — Fri, 10 Jul 2020 12:11:09 +0000

Business strategy describes some important concepts and actions that all small businesses should be aware of. This blog post will help you to cut through the jargon and get to the facts.

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Weekly Small Business Group Phone Call (Every Thursday at 6pm – Last Session 13/08/2020)

Francis Hooke — Wed, 18 Mar 2020 17:59:58 +0000

Picking up where our face-to-face meetups have left off, this is a free group phone call to help small business owners manage their way through the current crisis. Join us every Thursday at 6pm.

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Tips to Manage the Impact of Coronavirus on Your Small Business

Francis Hooke — Sun, 15 Mar 2020 21:31:03 +0000

Here are three tips to manage the impact of coronavirus on your small business and better manage your way through uncertain times.

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Construction Business Growth Meetup – How To Pay Less Tax (Legally) + Marketing in Construction (05/03/2020)

Francis Hooke — Mon, 24 Feb 2020 15:47:27 +0000

Join the Construction Hub and We Grow Businesses to learn how to pay less tax (legally) and take part in a group discussion on marketing in construction. This event is specifically for small business owners in the construction industry.

The post Construction Business Growth Meetup – How To Pay Less Tax (Legally) + Marketing in Construction (05/03/2020) appeared first on We Grow Businesses.

Construction Hub Business Growth Meetup – How CIS Works and Improving Cashflow (06/02/2020)

Francis Hooke — Fri, 24 Jan 2020 12:02:43 +0000

Join the Construction Hub and We Grow Businesses to learn exactly how CIS works and take part in a group discussion on improving cashflow in construction. This event is specifically for small business owners in the construction industry.

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15 Minute Small Business Agony Appointments (20/11/2019)

Francis Hooke — Mon, 28 Oct 2019 12:05:53 +0000

As part of Global Entrepreneur Week, we are delighted to offer small business owners the opportunity to spend 15 minutes with Small Business Agony Aunt (Liza Armstrong of Herts Growth Hub) and Agony Uncle (Francis Hooke of We Grow Businesses). Bring us your small business problems, and together Liza and Francis will do their best to give you solutions. Agony appointments will be run at the Business and Technology Centre (BTC) in Stevenage. Appointments are open to BTC residents, Incubator residents and any other Hertfordshire small business owners.

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Limited Company Tax and Dividends

Francis Hooke — Mon, 14 Oct 2019 20:21:42 +0000

If you're not an accountant then Limited Company Tax and Dividends can be confusing. Here's a simple breakdown of how it all works.

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Business Growth Meetup In Stevenage (26/11/2019)

Francis Hooke — Sat, 28 Sep 2019 09:17:52 +0000

Growing a small business can be a huge challenge. There are many other small business owners out there that are going through similar things to you. Meet and spend some time with other ambitious small business owners. Give and receive advice and support. Learn from each other. Enjoy a lively group discussion.

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Business Growth Meetup in Milton Keynes (22/10/2019)

Francis Hooke — Sat, 28 Sep 2019 07:51:32 +0000

Our Business Growth Meetup is hitting the road in October and heading to Milton Keynes. Ad Valorem Accountants are hosting the event at their new office. The meetup agenda will remain the same, giving small business owners the chance to discuss their challenges and learn from each other.

The post Business Growth Meetup in Milton Keynes (22/10/2019) appeared first on We Grow Businesses.

How to Grow Your Small Business with Herts Growth Hub (27/09/2019)

Francis Hooke — Tue, 17 Sep 2019 07:22:50 +0000

We will discuss how to grow a small business, with a particular emphasis on winning work in the public sector. As well as the talk, we will have our stand in the exhibition centre, so people are free to come and talk to us about their business challenges.

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BBC Look East | Impact of Brexit On Small Businesses

Francis Hooke — Tue, 20 Aug 2019 06:59:10 +0000

Jeremy Corbyn was in Stevenage on Tuesday 20th August, visiting the Business and Technology Centre. After interviewing Mr Corbyn, BBC Look East reporter Sam Read popped into the WGBL office to hear our perspective on the impact of Brexit to small businesses. We discussed the strategies that small businesses can use to survive and thrive in uncertain times - whether that's Brexit, or anything else.

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Introduction to Banking More Money (Part 4/4)

Francis Hooke — Mon, 29 Jul 2019 19:38:06 +0000

This is the last video in our series on the fundamentals of business growth. This video on banking more money discusses cash, margins and accounting systems.

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Introduction to Delivering More Work (Part 3/4)

Francis Hooke — Mon, 29 Jul 2019 18:42:31 +0000

As more work comes through the pipeline, so you have to be able to deliver more work. We think about time, cost and quality to help keep your customers happy.

The post Introduction to Delivering More Work (Part 3/4) appeared first on We Grow Businesses.

Business Growth Meetup (24/09/2019)

Francis Hooke — Mon, 29 Jul 2019 15:18:53 +0000

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The Power of Repeat Business

Francis Hooke — Fri, 19 Jul 2019 23:00:00 +0000

The key thing that this particular client has got right, has been building a business based on a stable recurring revenue model, and then retaining customers. This has given a very predictable performance from one-month to the next.

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Introduction to Winning More Work (Part 2/4)

Francis Hooke — Tue, 16 Jul 2019 09:55:47 +0000

If you want to grow a business then winning more work is absolutely key. Our Introduction to Winning More Work covers the fundamentals - marketing, sales and repeat business.

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Fundamentals of Business Growth (23/07/2019)

Francis Hooke — Sun, 14 Jul 2019 18:52:11 +0000

Growing a small business can be a huge challenge. There are other small business owners out there that are going through the same things as you. Come and spend some time with people that are trying to achieve similar things to you. Learn from each other. Discuss the fundamentals of business growth. Enjoy a lively group discussion.

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Fundamentals of Business Growth (Part 1/4)

Francis Hooke — Sun, 14 Jul 2019 09:37:24 +0000

In this brief introduction to the fundamentals of business growth we break the problem of how to grow a business into three simple and more manageable chunks.

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Small Business Guide to Hiring Employees

Francis Hooke — Wed, 12 Jun 2019 08:07:41 +0000

The time may come when you think about hiring employees. Our Small Business Guide to Hiring Employees lists some key points that we look for to decide if it’s the right time to hire.

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BBC Three Counties Radio | Small Business Owner Pensions

Francis Hooke — Tue, 30 Apr 2019 09:31:09 +0000

Francis Hooke joined Roberto Perrone for the Business Panel on BBC Three Counties Radio. Topics on the show included small business owner pensions, minimum wage and staff behaviour. As always, Roberto led a lively and insightful debate.

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Is Business Growth Worth Investing In?

Francis Hooke — Wed, 20 Feb 2019 10:07:36 +0000

Why should anyone invest time, money and expertise in growing a business? What does investment actually mean? How is it connected to business growth? And importantly, when should you NOT try to grow a business? Let’s try and answer these questions.

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Small Business Preparations For Brexit

Francis Hooke — Tue, 22 Jan 2019 15:11:56 +0000

Brexit events are changing by day. To make this article as useful as possible we will cover some general principles for running small businesses in challenging conditions, as well as offering a few ideas to help with Brexit preparations.

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What Does A Successful Business Look Like?

Francis Hooke — Thu, 17 Jan 2019 15:08:23 +0000

It almost goes without saying that a “successful business” will mean different things to different people. That said, we think there is some common ground that most of us can agree on, which we’ll explore in this blog post.

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Five Tips For Achieving Business Growth in 2019

Francis Hooke — Tue, 11 Dec 2018 12:08:53 +0000

The start of a new year is, for many, a period of setting new goals and planning for the future. Alongside making resolutions in our personal lives, it’s a time to reassess professional challenges such as the development of your business.

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Why A Good Profit Margin Is Essential To Your Business

Francis Hooke — Tue, 04 Dec 2018 14:32:26 +0000

You might have heard the old saying, “turnover is vanity, profit is sanity.” But what does this mean, and why is it important? And why is a profit margin especially important when trying to grow a business?

The post Why A Good Profit Margin Is Essential To Your Business appeared first on We Grow Businesses.

How to Master Customer Retention and Gain Repeat Business

Francis Hooke — Tue, 13 Nov 2018 14:52:50 +0000

Even the best businesses in the world lose customers. What is important for business growth is that losses are minimised, and that in the long-run more customers are joining than leaving. This is why it’s important to master customer retention and ensure that you’re gaining repeat business.

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How to Increase Your Market Share

Francis Hooke — Fri, 26 Oct 2018 09:11:40 +0000

When it comes to increasing turnover in your business, we suggest that there are four main levers you can pull in order to grow your business effectively. These are:

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Why We Think Cash is King in Business

Francis Hooke — Tue, 09 Oct 2018 11:58:55 +0000

From Comet to Carillion, history is littered with high profile business failures – both large and small. What do most of these cases have in common? Cash – or more specifically, a lack of it.

The post Why We Think Cash is King in Business appeared first on We Grow Businesses.

An Ecommerce Masterclass: How to Utilise Email & PPC to Increase Sales

Donna Hooke — Fri, 24 Aug 2018 20:32:54 +0000

Details of an ecommerce materclass from Smart Cookie Design

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Getting a Career as a Business Consultant

Donna Hooke — Tue, 23 Jan 2018 11:53:30 +0000

Some points to consider if you're interested in a career as a Business Consultant

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Why Having A Business Mentor Is So Important

Donna Hooke — Wed, 17 Jan 2018 11:54:07 +0000

The importance of getting the right help - the many benefits of working with a business mentor

The post Why Having A Business Mentor Is So Important appeared first on We Grow Businesses.

How to Develop a Positive Attitude in Sales

Donna Hooke — Wed, 06 Dec 2017 13:49:42 +0000

Not every sale is a success, and finding your motivation for sales may be a struggle. Read our top tips to staying positive to reach that sales success!

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Customer Acquisition vs Customer Retention

Donna Hooke — Mon, 13 Nov 2017 16:14:07 +0000

Striking the right balance between acquiring new customers and delivering to existing customers is crucial. Learn more here.

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Bucking the Trend of Dwindling Confidence

Donna Hooke — Sun, 01 Oct 2017 11:23:33 +0000

Confidence levels of small business owners are falling. Here are our tips to beat the trend.

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Is ‘Management Speak’ Ruining Business Success?

Donna Hooke — Sun, 01 Oct 2017 11:17:40 +0000

A look at the pros and cons of using 'management speak' in your business

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Four New Bank Holidays For Hertfordshire Small Businesses

Francis Hooke — Sun, 23 Apr 2017 16:15:16 +0000

What would four new bank holidays would mean for Hertfordshire small businesses? Implications of the Labour Party's 2017 election policy.

The post Four New Bank Holidays For Hertfordshire Small Businesses appeared first on We Grow Businesses.

Improve Bottom Line Business Performance With the 80:20 Rule

Francis Hooke — Fri, 21 Apr 2017 15:48:39 +0000

If you want to improve bottom line business performance it isn’t always easy to know where to start. This simple rule of thumb can guide your thinking and help to boost profits.

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Herts Growth Hub Talk – Simple Financial Model Download

Francis Hooke — Wed, 18 Jan 2017 09:16:35 +0000

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Chimney Formal Menswear Launches!

Francis Hooke — Mon, 18 Jul 2016 15:23:35 +0000

Hooke & Co. Business Strategy client, Sharon Cousans launches her new formal menswear hire business in Bassingbourn, Cambridgeshire.

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Are You All Swimming In the Same Direction?

Francis Hooke — Wed, 06 Jul 2016 05:33:34 +0000

Employee productivity measures output per worker over time and is an important factor in determining the potential of your business to grow. It is a complex challenge requiring solid HR practices.

The post Are You All Swimming In the Same Direction? appeared first on We Grow Businesses.

Connecting With Prospects In Sales Situations

Francis Hooke — Wed, 15 Jun 2016 16:04:19 +0000

This TED talk reminds us of the importance of understanding the perspectives of other people. Being able to switch from your perspective to your prospect’s perspective is an essential sales skill.

The post Connecting With Prospects In Sales Situations appeared first on We Grow Businesses.

New Online Portal for Small Business Growth Strategy Clients

Francis Hooke — Mon, 02 May 2016 21:42:59 +0000

A new secure, private and personalised portal gives our clients fast and easy access to all the work we do to improve their businesses.

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The Customer Is NOT Always Right

Francis Hooke — Thu, 24 Mar 2016 10:50:38 +0000

Assuming it’s a matter of ‘when’ rather than ‘if’ you have to deal with the customer from Hell, then here are some tips to help you better handle the situation and to minimise your exposure.

The post The Customer Is NOT Always Right appeared first on We Grow Businesses.

How to Buy Business Consultancy

Francis Hooke — Sun, 13 Mar 2016 07:30:04 +0000

Sometimes small business owners seek external help to grow their business. However, buying good external help can be tricky. Here are some tips to navigate the consulting / coaching market.

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Data-Led Decision Making – Goodbye, “Business Consulting” – Welcome, “Business Strategy”

Francis Hooke — Fri, 11 Mar 2016 14:15:36 +0000

A subtle, but important data-led re-brand is taking place. We ran a survey that produced some unexpected and interesting results.

The post Data-Led Decision Making – Goodbye, “Business Consulting” – Welcome, “Business Strategy” appeared first on We Grow Businesses.

Client Stories: Mums Enterprise Roadshow / Little Fish Event Management

Francis Hooke — Mon, 15 Feb 2016 08:46:05 +0000

Meet Lindsey Fish, learn about both of her business ventures and find out why she decided to work with Hooke & Co. Business Strategy.

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Hiring Your First Employee – Wenta Seminar

Francis Hooke — Mon, 15 Feb 2016 08:43:23 +0000

Hiring your first employee is a significant milestone in the growth of a business. It allows your business to break through the capacity ceiling of a one-man-band.

The post Hiring Your First Employee – Wenta Seminar appeared first on We Grow Businesses.

Front-to-Back Small Business Model – SyncHerts Lightning Talk

Francis Hooke — Tue, 19 Jan 2016 07:48:36 +0000

In this rapid talk, Francis Hooke shares the simple framework that we use to help small businesses to focus on the variables that influence growth, and hence accelerate progress.

The post Front-to-Back Small Business Model – SyncHerts Lightning Talk appeared first on We Grow Businesses.

Free Speed Business Planning Workshop And Xero Demonstration

Francis Hooke — Fri, 18 Dec 2015 05:48:16 +0000

Hooke & Co. Business Strategy and Ad Valorem Accountancy Services are delighted to bring you our Free Speed Business Planning Workshop And Xero Demonstration.

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Architect Streamlines Administration With Help From We Grow Businesses Ltd

Francis Hooke — Thu, 17 Dec 2015 15:54:03 +0000

Rachael Lawtey spends less time on admin and more time on billable client work. She gets paid sooner and has laid the foundations to scale her business.

The post Architect Streamlines Administration With Help From We Grow Businesses Ltd appeared first on We Grow Businesses.

Stevenage Community Network / Business In The Community – Organisational Planning

Francis Hooke — Fri, 06 Nov 2015 22:14:06 +0000

In this talk, titled ‘Organisational Planning’, Francis Hooke shares tools to help organisations rapidly develop and implement effective plans to improve performance.

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New Business Launch – XS Trade

Francis Hooke — Mon, 19 Oct 2015 16:23:37 +0000

XS Trade is a brand new e-commerce business, launched by James and Emily Connolly of Konnect Services Ltd, based in Potters Bar.

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SyncHerts Talk – Business Cases to Secure Debt, Equity or Grants

Francis Hooke — Fri, 02 Oct 2015 08:13:49 +0000

To maximise your chances of securing debt, equity or grants then you must create a compelling business case. This talk shares lots of knowledge on how to do exactly that.

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Benefits of a Business Plan

Francis Hooke — Thu, 27 Aug 2015 06:25:16 +0000

For many small business owners, business planning is something that they feel they ought to do, but rarely find the time. Here’s a reminder of why you should try to find the time to do some planning.

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Are Trade Shows Worth It? “…a Boots buyer placed an order for 10,000 wallets…”

Francis Hooke — Wed, 26 Aug 2015 06:42:56 +0000

Green didn’t have to wait long for her breakthrough moment – shortly after becoming company director, a Boots buyer placed an order for 10,000 wallets at a trade show.

The post Are Trade Shows Worth It? “…a Boots buyer placed an order for 10,000 wallets…” appeared first on We Grow Businesses.

Starting a New Life in Provence

Francis Hooke — Sat, 22 Aug 2015 11:42:50 +0000

If you’re thinking of resigning and starting a business then remember that for every success story there are plenty more failures. Stories of easy success are definitely in the minority.

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How Did They Do It? Germany’s World Cup Win Explained

Francis Hooke — Mon, 14 Jul 2014 19:33:27 +0000

By using a longer-term strategic approach to improving performance, German football went from rock bottom to world cup winning. Here's how they did it, and what you can learn from their story.

The post How Did They Do It? Germany’s World Cup Win Explained appeared first on We Grow Businesses.

Teamwork In Business – Lessons From Usain Bolt & Coach Glen Mills

Francis Hooke — Fri, 20 Jun 2014 07:46:52 +0000

The exceptional working relationship between Usain Bolt and his coach, Glen Mills, offers a number of ideas for how you can improve teamwork in your business.

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What Is No. 1 Position On Google Worth? The Value of Search Engine Ranking Positions

Francis Hooke — Sun, 08 Jun 2014 11:36:23 +0000

In many industries, prospects use the internet to search for products and services. Being visible to online prospects costs money. The question is how much should you spend, if anything?

The post What Is No. 1 Position On Google Worth? The Value of Search Engine Ranking Positions appeared first on We Grow Businesses.

Increase Business Performance – Red Bull

Francis Hooke — Tue, 27 May 2014 11:52:05 +0000

If you’re interested in improving your business and outperforming your competitors then you will find the techniques used by world-leading Red Bull Athletes inspirational.

The post Increase Business Performance – Red Bull appeared first on We Grow Businesses.

Reach Your Business Potential

Francis Hooke — Mon, 19 May 2014 11:48:50 +0000

In this blog post we’re going to share two similar models, one for overcoming challenges and one to reach your business potential.

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Business Prioritisation Made Simple

Francis Hooke — Mon, 12 May 2014 08:06:12 +0000

At Hooke & Co. Business Strategy we use a business prioritisation tool called a weighted prioritisation matrix to make sense of complex situations. Here's how it works.

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Search Engine Optimisation Tips

Francis Hooke — Sat, 26 Apr 2014 11:14:08 +0000

Before you spend any money on SEO here are some basic DIY tips.

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How To Run Simple Project Health Checks

Francis Hooke — Tue, 22 Apr 2014 15:05:01 +0000

The following checklist will help you to quickly get to grips with the status of any project, covering all the main themes.

The post How To Run Simple Project Health Checks appeared first on We Grow Businesses.

Tech City Success Story – Night Zookeeper

Francis Hooke — Sat, 15 Mar 2014 22:23:41 +0000

Learn how we helped a popular Tech City startup to prioritise and plan for accelerated growth.

The post Tech City Success Story – Night Zookeeper appeared first on We Grow Businesses.

Entrepreneur Career Advice

Francis Hooke — Mon, 10 Mar 2014 07:00:34 +0000

This is a fantastic video! If you’ve not seen it before then I strongly recommend you invest 15 minutes of your life in it. It’s a must watch for anyone seeking entrepreneur career advice.

The post Entrepreneur Career Advice appeared first on We Grow Businesses.

Small Business Relationships – ‘Your Inner Chimp’

Francis Hooke — Tue, 04 Mar 2014 07:00:22 +0000

Consultant Psychiatrist Steve Peters has an excellent model that he labels “Your Inner Chimp”. In this TED talk he gives us a really simple way to improve the way we react to challenging situations.

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The Importance Of Customer Feedback

Francis Hooke — Mon, 03 Mar 2014 07:00:28 +0000

If you can have the courage to ask for feedback, and can digest it without letting defensiveness get the better of you then you can access some very worthwhile rewards.

The post The Importance Of Customer Feedback appeared first on We Grow Businesses.

Understanding The Customer Decision Making Process

Francis Hooke — Mon, 24 Feb 2014 07:00:19 +0000

A useful way to analyse the customer decision making process is to divide it into rational and emotional factors.

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Attention To Detail In Business – Sir David Brailsford

Francis Hooke — Tue, 18 Feb 2014 07:00:17 +0000

This video shares some fascinating insight into the lengths that world leaders go to to get the detail right in their operations.

The post Attention To Detail In Business – Sir David Brailsford appeared first on We Grow Businesses.

The Social Proof Marketing Strategy

Francis Hooke — Mon, 17 Feb 2014 07:00:16 +0000

This blog post introduces two influence techniques that will help you to increase the power of your marketing messages and close more sales.

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Increasing Revenue at Iflight Clothing Limited

Francis Hooke — Tue, 11 Feb 2014 10:46:14 +0000

Learn how we helped up-and-coming entrepreneur, Imran Ibrahim to increase revenue at his clothing startup business.

The post Increasing Revenue at Iflight Clothing Limited appeared first on We Grow Businesses.

Building Business Relationships

Francis Hooke — Mon, 10 Feb 2014 07:00:07 +0000

If we're trying to get a business outcome, e.g. a sale, a job, some information, etc, then it all happens through building business relationships in some form.

The post Building Business Relationships appeared first on We Grow Businesses.

Getting Pricing Right

Francis Hooke — Fri, 06 Dec 2013 09:31:58 +0000

Avoiding over-charging or under-charging in small business can be difficult, but it is essential to get it right. Here is one story about how we set prices correctly and the results that followed.

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Gangnam Secures TripAdvisor #1 Position Ahead Of 140 Other Stevenage Restaurants

Francis Hooke — Wed, 20 Nov 2013 18:13:05 +0000

Gangnam is an innovative Korean restaurant and takeaway business. With a fantastic product, unique selling point, and high levels of repeat business, the team have achieved some significant success.

The post Gangnam Secures TripAdvisor #1 Position Ahead Of 140 Other Stevenage Restaurants appeared first on We Grow Businesses.